I’m a law school graduate who picked up a camera at 16 just to prove a family member wrong — the one who said I “couldn’t make a living going to parties every weekend.”

Years spent in the event world trained my eye in a way no course or textbook ever could. When you’ve stood in enough rooms full of chaos, laughter, sweat, and sound, you stop waiting for the moment. You start sensing it. You read the room, the breath, the kind of joy that only shows up when no one’s performing. That instinct is what guides me now.
Turns out, I was never chasing the party.

I was drawn to the feeling in the room, the connection between people, the moments that could so easily slip past, but don’t. Somewhere along the way, I fell into branding and strategic marketing - mostly to keep the lights on while travelling.

But it grew into something real. Working with venues and creatives across Europe, I began helping brands find their essence and create the kind of presence that makes people want to be part of it. It made sense.